TUDOR
In 1946, Hans Wilsdorf, the visionary founder of the Rolex Watch Company, decided to produce a new watch brand offering the durability, reliability and precision of Rolex but at a more accessible price. This ground-breaking decision marked the birth of the TUDOR brand, a distinct watch collection based on an adventurous heritage, technical prowess and an acute sense of style.
Inspired by its history, TUDOR continues to pay homage to the models that paved the way for the brand by reviving, reinterpreting and adding to its revered collection of watches. The iconic design and exceptional attention to detail has led to TUDOR becoming an esteemed name in the world of watches.
Explore the TUDOR Collection
TUDOR is Born to Dare
Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater. This signature also refers to the vision of Hans Wilsdorf, the founder of Tudor, who manufactured Tudor watches to withstand the most extreme conditions, watches made for the most daring lifestyles indeed.
David Beckham is a multi-faceted man with a taste for finer things. “Especially as an Englishman I think you really appreciate a nice suit and a nice watch. They go very well together” he says.
A long-time wristwatch lover, he came to know Tudor through its sibling brand, Rolex, of which he owns several timepieces. “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked”. David Beckham wears the Black Bay S&G, a vintage-inspired steel and gold diver’s watch as well as the Black Bay Chrono, a COSC-certified chronograph with column-wheel manufacture calibre drawing upon Tudor's diving and motorsports heritage.
The All Blacks & Beauden Barrett are #BornToDare
Since 2017, New Zealand’s national rugby team, the legendary All Blacks, together with their explosive playmaker Beauden Barrett, have been ambassadors for TUDOR and its #BornToDare signature. Rugby is a powerful, uncompromising sport with noble values, a sport for the bold, a true reflection of the spirit that has driven this watchmaking brand since its inception.
Since 1884, New Zealand’s national rugby team, the All Blacks, has enjoyed a win-rate of over 75%, making it one of the most successful teams of all time in any sport. Despite being a relatively small country of 4.5 million residents, New Zealand has an enormous pool of talent with rugby coursing through the veins of 150,000 players, and many more supporters country-wide. With world-class training practices from the earliest age, a daring vision of the sport and enduring values of humility and team spirit, the All Black team towers above the individual star.
Introducing the new Pelagos FXD
The new Pelagos FXD pays tribute to decades of TUDOR watches on the wrists of US Navy divers. Complete with fixed strap bars, a titanium case, a high-performance Manufacture Calibre and a unidirectional elapsed-time rotating bezel, it comes as the ultimate modern “Milsub”.
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